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Data Granularity and Business Decisions
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ICMR HOME | Case Studies Collection
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Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. Chat with us ![]() Please leave your feedback ![]() |
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Background Note
Even as the larger enterprises cornered a bigger chunk of the market share, their absolute number remained small as compared to the smaller firms, which were large in numbers but captured a very small market share.
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